Fred H. Gerken Co.

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For Fred H. Gerken Co., we executed a comprehensive website modernization and SEO foundation project focused on improving clarity, professionalism, and search visibility within a highly technical, industrial market.

We developed a structured, professional website that clearly communicated the company’s capabilities, services, and operational strengths. Special attention was given to content organization and page hierarchy to ensure complex offerings were presented in a clear, digestible manner for both users and search engines.

From an SEO perspective, we implemented intent-driven on-page optimization, aligning page structure, headings, metadata, and internal linking with industry-relevant search terms. Service pages were designed to support discoverability while maintaining a straightforward, authoritative tone appropriate for commercial and industrial decision-makers.

We also ensured the site was technically optimized for performance and indexing, establishing a strong baseline for long-term organic growth. This included improvements to site speed, mobile usability, and crawl efficiency—key factors in both rankings and user experience.

The outcome was a more credible, search-ready digital presence that positioned Fred H. Gerken Co. as a serious, established operator in their industry, while creating a scalable platform for continued SEO growth and lead generation.